Dove Clark is a bandwagon starter who has spearheaded media relations, brand strategy, and project structure for many entertainers' careers. The culmination of her talent in corporate work, public relations, journalism, and artist management led her to Music Project Management, with a specialized focus on YouTube Optimization/SEO and Channel Management for celebrities and brands.

From her early years as a performing artist, songwriter, dancer, and photo hobbyist, Dove simultaneously developed a plethora of business skills, which eventually led her to music and entertainment writing. She contributed to and edited for the likes of AllHipHop.com, Elemental, RIME, YRB, Ozone, Urban Ink, Inked and more, and eventually launched her own Gen-X lifestyle blog Xappeal.net, which was initially known as UrbLife.com.

In the publicity realm, Dove represented many Hip Hop, R&B, and cross-genre acts, including Yo Gotti, DaBaby, Jim Jones, DJ Paul of Three 6 Mafia, B.o.B., Needlz, Jelly Roll, Snow Tha Product, Brooklyn Queen, and Dear Silas, to name a few. YouTube channel management and SEO was incorporated into all client work since 2008. She still writes occasionally, and also took on photography professionally, specializing in portraits and events.